Beyond the retainer
The AI nobody sells off the shelf.
An agent or automation shaped around how you already work — quoting, dispatch, intake, follow-up — rather than a product you have to bend your business around.
A custom AI build is a bespoke agent or automation designed around a specific business's own workflow, such as quoting, dispatch, intake or follow-up, rather than a general-purpose tool the business has to adapt to.
What people actually ask for
- +Quoting: turning a photo and a few messages into a priced estimate
- +Dispatch: matching the job to whoever is free and nearest
- +Intake: pulling a messy enquiry into the fields your system needs
- +Follow-up: chasing the quotes and invoices nobody has time to chase
- +Reporting: the weekly summary somebody currently builds by hand
Online and ecommerce businesses
There is no packaged plan for ecommerce, because we would rather not sell one until we have run it properly. What we do take on is scoped work: product-question chat that actually knows the catalog, post-purchase follow-up, and getting named in the AI answers people now ask instead of searching. Same conversation as any other custom build.
How we scope it
We start with the thing that wastes the most hours, not the thing that demos best. First call is us asking what you did yesterday that you resent doing. If it turns out software already exists that does it for $40 a month, we'll tell you to buy that instead.
What we won't build
Anything that needs to be right every single time with nobody checking. Current models are very good and occasionally confidently wrong, and a quoting agent that hallucinates a price once a quarter is a liability, not a saving. Where that's the risk, we build the draft-and-approve version instead.
Who it's for.
You've outgrown the spreadsheet
The process works but it lives in one person's head and their evenings.
Off-the-shelf nearly fits
The gap between nearly and actually is usually where the wasted hours are.
You bill by the job
Quoting and dispatch are where the margin quietly goes.
Questions people ask.
How much does a custom AI build cost?
+
It is scoped and quoted per project, because the work varies enormously. We'll give you a number after one call, and if an off-the-shelf tool would do the job for less we'll say so.
How long does a custom build take?
+
Most useful automations are small. We aim to get something working in front of you quickly rather than disappear for a quarter, then refine it against real use.
Do you work with our existing tools?
+
That is usually the point. The build wraps around the calendar, CRM or job system you already run rather than asking you to move.
Also worth reading
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